HMGICS SmartFarm

Factory Brand Film

Project Approach

HMGICS presents a revolutionary Smart Farm that provides futuristic solutions to enhance Singapore’s food production capabilities, exemplifying the Group’s vision for sustainable urban growth.

Unlike most smart farms focused on maximizing productivity in enclosed environments, HMGICS Smart Farm is designed to enhance customer engagement by allowing visitors to experience the complete farming process.

Through the seamless integration of human expertise and automated conveyor systems utilizing sophisticated robotics, the Smart Farm cultivates up to nine different crops within the facility. Harvested produce is given to customers as a memento of their visit and donated to the Singapore community.

The crops also feature on the tasting lounge menu, where customers can savor various flavors of fresh produce. Furthermore, customers can enjoy all these experiences completely free of charge.

Client : HYUNDAI MOTOR GROUP
Agency : INNOCEAN Worldwide
Production : dscent & Junto

Director : 한민우 (dscent)
Producer : 전승 (minority)
Production Manager : 지다영 (minority)
D.O.P : Nils Clauss (Contented)
Gaffer : Lee Kok Sheng
Hand Model : Tanisha Lissa Binte Jamaludin Khan

Editor : 한민우 (dscent)
Colorist : 강이슬 (The Remade)
2D COMPOSITE SUPERVISOR : 서정환 (Au8ust)
Sound Design : 강민우