HMGICS SmartFarm

Factory Brand Film

Project Approach

HMGICS presents a new Smart Farm, providing a futuristic solution to enhance Singapore’s food production capabilities, exemplifying the Group’s vision for sustainable urban growth.

Unlike most smart farms that are focused on maximizing productivity in enclosed environments, HMGICS Smart Farm is designed to enhance customer awareness by allowing visitors to experience the entire farming process. Through the synchronization of human efforts and an automated conveyor system utilizing sophisticated robotics, the Smart Farm produces up to nine different crops within the facility, with harvested produce given to customers as a memento of their visit, as well as donated to Singapore society. The crops will also feature on the menu of the tasting lounge and customers can enjoy various flavors of crops. Furthermore, customers have the opportunity to enjoy all these experiences at no cost.

Client : HYUNDAI MOTOR GROUP
Agency : INNOCEAN Worldwide
Production : dscent & Junto

Director : 한민우 (dscent)
Producer : 전승 (minority)
Production Manager : 지다영 (minority)
D.O.P : Nils Clauss (Contented)
Gaffer : Lee Kok Sheng
Hand Model : Tanisha Lissa Binte Jamaludin Khan

Editor : 한민우 (dscent)
Colorist : 강이슬 (The Remade)
2D COMPOSITE SUPERVISOR : 서정환 (Au8ust)
Sound Design : 강민우